GPSC Prelims and Mains Notes, GPSC Test Series
QUICK REVISION SERIES RAS MAINS UNIT III :Part B- Management Modern Concept of Marketing: Modern concept of marketing concentrates majorly on consumer satisfaction. According to this concept, marketing starts from discovery of consumer needs and wants and ends with the satisfaction of those needs and wants. Draw flow chart like this: Survey … Read more RAS Mains Quick Revision: UNIT III :Part B- Management
Under Industrial Policy, keeping in view the priorities of the country and its economic development, the roles of the public and private sectors are clearly decided. Under the New Industrial Policy, the industries have been freed to a large extent from the licenses and other controls. In order to encourage modernisation, stress has been laid … Read more Industrial Economy
SOCIAL AUDIT “Social auditing is defined as a systematic attempt to identify, analyse, measure (if possible), evaluate, and monitor the effect of an organisation’s operations on society (that is, specific social groups) and on the public well-being.” Social audit as a term was used as far back as the 1950s. In a nutshell, it refers … Read more Social, Performance and Efficiency Audit
Traditional Water Conservation Systems in the State of Rajasthan In popular imagination, Rajasthan is a land of chivalry and rugged forts set against the backdrop of a desert landscape, with camels traversing unending sand dunes. The majesty of the forts at Chittor, Udaipur, Mehrangarh, Kumbhalgarh or Ranthambore to name a few is such that it … Read more Traditional Water Conservation Systems in the State of Rajasthan
Political parties are an established part of modern mass democracy, and the conduct of elections in India is largely dependent on the behaviour of political parties. Although many candidates for Indian elections are independent, the winning candidates for Lok Sabha and Vidhan Sabha elections usually stand as members of political parties, and opinion polls … Read more Political Parties and Electoral Behaviour
One of the basic tenets of our foreign policy has been non-alignment. As an element of foreign policy non-alignment m e a n s i n d e p e n d e n t o f b l o c s , peaceful coexistence, global peace, disarmament, struggle against all manifestations of injustices … Read more Non Alignment Movement
Rajasthan: Scheduled Tribes The Scheduled Tribe (ST) population of Rajasthan State constitutes 8.4 percent of the total ST population of India. The Scheduled Tribes of the State constitute 12.6 percent of the total population of the State. It holds 12th position among all States and UTs in respect of the percentage share of … Read more Rajasthan: Scheduled Tribes
Hindu sects: Hinduism as a federation of various sects – Shaiva, Vaishnava and Shakta Hinduism is a complex religion. It is an artificial collection of several traditions that originated in India in the last few millenniums. Since, the Muslim and British rulers and scholars alike were ignorant of the native traditions, they grouped everything under … Read more Hindu sects: Hinduism as a federation of various sects – Shaiva, Vaishnava and Shakta
Classcial Theories: Halley’s Thermal concept: Indian monsoon is because of contrast between Indian Subcontinent and adjoining Indian Ocean. Halley’s theory, suggested in 1686, considers the summer monsoon to be a regional phenomenon. Aerological concept: This was suggested by R. Scherhag in 1948. According to this theory, monsoon circulation develops due to changes in air … Read more Origin of the Monsoon:
MARKETING MANAGEMENT Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire … Read more Modern concept of Marketing,