Modern concept of Marketing,

MARKETING MANAGEMENT   Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire … Read more

Management – Scope, concept

MANAGEMENT     Management is a process of designing and maintaining an environment in which individuals, working together in groups, accomplish selected aims. In other words,”It is the accomplishment of Goals through others.” Management has been used in different senses. Sometimes it refers to the process of planning, organizing, staffing, directing, coordinating and controlling at … Read more

functions of Management – Planning

Functions of Management:- Planning Organizing Staffing Direction Coordination and control Decision making OUTPUT Attainment goals effectively & efficiently       INPUTS/RESOURCES Human Finance   CONTROLLING Measuring performance with standards & taking corrective actions PLANNING Setting of objects & selecting ways ORGANIZING Establishing relationships, Delagting authority & assign tasks DIRECTING Leading & motivating employees to … Read more

Function of Management -Staffing

FUNCTIONS OF MANAGEMENT – STAFFING Staffing refers to the managerial function of employing and developing human resources for carrying out the various managerial and non-managerial activities in an organisation. This involves determining the manpower requirement, and the methods of recruiting, selecting, training and developing the people for various positions created in the organisation.   Staffing … Read more

Function of Management- Direction

FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership) Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve its objectives. It is the process of telling people what to do and seeing that they do it in the best possiblemanner.   Elements in Directing: The four essential elements in Directing are :   … Read more

Function of Management-Coordination and Control

FUNCTIONS OF MANAGEMENT : COORDINATION AND CONTROL     COORDINATION   “The Harmonization of activities of different work groups and departments.”   Coordination is the orderly arrangement of individual and group efforts to provide unity of action in the pursuit of a common goal. All these departments must function in an integrated manner so that … Read more

Marketing Mix – Product, Price, Place and Promotion

MARKETING MIX  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or … Read more

Objective concept of maximization of wealth

WEALTH MAXIMIZATION     Concept:     Wealth maximization is the concept of increasing the value of a business in order to increase the value of the shares held by stockholders. The concept requires a company’s management team to continually search for the highest possible returns on funds invested in the business, while mitigating any … Read more

Sources of Finance – Short and Long term

SOURCE OF FINANCE     Sources of finance are the most explored area especially for the entrepreneurs about to start a new business. It is perhaps the toughest part of all the efforts. There are various sources of finance classified based on time period, ownership and control, and source of generation of finance.   The … Read more

Capital Structure

CAPITAL STRUCTURE The financial requirement of a firm can be met through ownership capital and/or borrowed capital. The ownership capital refers to the amount of capital contributed by the owners. In case of a company, it refers to the amount of funds raised by issuing shares. The main characteristic of the ownership capital is that … Read more

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