GPSC Prelims and Mains Notes, GPSC Test Series
MARKETING MANAGEMENT Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire … Read more Modern concept of Marketing,
Electrostatic The basic principle of electrostatics is based on the fact the electric charges attract or repel other charges depending on their relative signs and the law of force is given by Coulomb‘s law. Coulomb’s law states that: The magnitude of the electrostatic force of interaction between two point charges is directly proportional to the … Read more Electrostatics
SERICULTURE IN INDIA Production Silkworm larvae are fed on mulberry leaves and after the fourth molt, they climb a twig placed near them and spin their silken cocoons. The silk is a continuous-filament fibre consisting of fibroin protein, secreted from two salivary glands in the head of each larva, and a gum called sericin, which … Read more SERICULTURE IN INDIA
FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership) Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve its objectives. It is the process of telling people what to do and seeing that they do it in the best possiblemanner. Elements in Directing: The four essential elements in Directing are : … Read more Function of Management- Direction
Application of Satellites for different purposes Despite being a developing economy with its attendant problems, India has effectively developed space technology and has applied it successfully for its rapid development and today is offering a variety of space services globally. Indian Space Program: During the formative decade of 1960s, space research was conducted … Read more Space Technology- Indian space programs.
The economic consequences of the British rule can be studied under three heads: Decline of Indian Handicrafts and progressive ruralisation of the Indian economy Growth of the new land system and the commercialisation of Indian agriculture Process of industrial transition of India Decline of Handicrafts While India was an exporter of Handicrafts before the … Read more India under the British Rule
Use of information technology in administration Public Administration, governed by bureaucratic structures built on rationale principles, that dominated the twentieth century, has failed to respond to the changing requirements of the present times. It is so because it tended to be rigid, laid too much emphasis on red-tapism; sap creativity; thwarted initiative; wore out dynamism … Read more use of information technology in administration
Environment Pollution is defined as ‘an addition or excessive addition of certain materials to the physical environment (water, air and lands), making it less fit or unfit for life’. Pollutants are the materials or factors, which cause adverse effect on the natural quality of any component of the environment. Classifications According to the form in … Read more Environment Pollution: An Introduction
Zamindari System (19%) Bengal, Bihar, Banaras, division of NW provinces & northern Carinatic. 90 % of the revenue went to government & 10 % to Zamindar (British) Mahalwari System (30%) Major parts of NW provinces, Central provinces & Punjab. Responsibility of paying … Read more Land Settlements
Mangroves are the characteristic littoral plant formation of tropical and subtropical sheltered coastlines. are trees and bushes growing below the high water level of spring tides which exhibits remarkable capacity for salt water tolerance. basically evergreen land plants growing on sheltered shores, typically on tidal flats, deltas, estuaries, bays, creeks and the barrier islands. … Read more MANGROVES